About Us


Our Story

Hello, my name is Sarah Elizabeth and I am the creator and designer of 'My Baby Reign' . 'My Baby Reign' has been a true labour of love (pun intended)! When I was expecting my first baby 'Reign,' I was searching for a matching outfit for us to wear for those first treasured photographs of us together. I like to have the perfect ensemble for every occasion, especailly for one of the most important days of my life; however, I simply couldn't find anything suitable or matching at all. I therefore decided to launch my own range for fellow mothers and their newborns so they will have beautiful garments to wear for those precious early days together.

'My Baby Reign offers style, comfort and practicality all rolled into each piece. I hope you love them as much as i do!

With love Sarah Elizabeth & Reign xx


Made in England

Each bespoke piece and stitch has been proudly and lovingly made in England. In turn our customers can be assured of quality craftsmanship and heritage in every My Baby Reign garment. We are passionate in supporting the survival of British manufacturing and thank you for your support in our endeavour with every purchase made.